Today in Copenhagen, SAS has launched a new livery for the first time in 21 years. According to the airline, ‘the new livery is a modern take on classic Scandinavian design’.
The livery will be first introduced on Airbus A350 and A320neo aircraft. The existing fleet will be updated in accordance with an already scheduled repaint process. The whole fleet will be featuring the new design by 2024.
SAS is Currently in the Midst of a Fleet Renewal
The airline is currently refreshing both it’s long- and short-haul fleet, with the airline taking delivery of 27 A320neo and 5 A330-300 Enhanced aircraft over the past few years.
The airline also has orders for a further 53 A320neos and 8 A350-900s, as well as 3 A321LRs for its medium-haul operation. The A320neos will replace SAS’s Boeing 737 fleet, currently comprising of 59 aircraft. The A350s, meanwhile, are to replace it’s inefficient Airbus A340 fleet. All of the new aircraft are expected to be delivered by the end of 2023.
What SAS Thinks
Rickard Gustafson, President and CEO at SAS, said the following about the redesign:
“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics.”
The photo gallery shows the new SAS livery from many angles. Photos: SAS.
Key Features of the New SAS Livery
- A ‘fresher’ shade of grey will be used on the fuselage.
- The ‘Scandinavian Airlines’ titles at the front of the plane have been replaced by a large silver-grey ‘SAS’ logo.
- SAS’ analysis has shown that the unique SAS blue color, currently only on the tail of the plane, is strongly recognized by travelers. Therefore, the company has extended the blue color further down the plane.
- The distinctive red engines are gone! The new engines will be silver-grey with SAS blue crowns. The ‘Scandinavian’ word mark still appears, but in a new dark grey tone to contrast with the silver fuselage and ‘to flirt with the SAS interior design color scheme’.
- The word ‘Scandinavian’ also appears largely on the belly for clear identification from the ground and as a symbol of SAS’s heritage.
- The three Scandinavian flags, which appear largely on the back of the plane along with a smaller version on the front, have been updated.
Featured Image Source: SAS