While JetBlue is having success out of the New York area airports, Boston, and Orlando and Fort Lauderdale in Florida, the airline seems to be struggling out of the second-largest metropolitan area in the Northeast. So, let’s look at JetBlue’s operation out of the Ronald Reagan Airport (DCA) in Washington D.C.
Background on Ronald Reagan Washington National Airport
The Ronald Reagan Washington National Airport (DCA) at the nation’s capital is slot- restricted. Slot-restricted means, there is a limitation of scheduled flights coming in and out of a particular airport.
Because of the popularity of the airport being so close to Washington, D.C. it brings extra demand to DCA, which is the reason why they have slot restrictions.
The heavy influx of traffic at the DCA airport, its limited size, and its limited capacity are only available to handle a certain amount of traffic without overexerting the infrastructure.
The airline isn’t relevant enough
In the case of JetBlue, they only have only 30 slot pairs. A slot pair is the equivalency of one arrival and departure.
Unfortunately, the restrictions of the 30 slot pairs mean that JetBlue has to become conscientious of which destinations they are going to pair with from Ronald Reagan National Airport.
Andrea Lusso, JetBlue’s Director of Route Planning
As the director of route planning for the airline, Andrea Lusso said at the World Routes conference in Abilene Australia at the end of September,
“we don’t have enough flights to make ourselves relevant.”
JetBlue’s Changing DCA strategy to become relevant
From DCA, JetBlue will end destinations to Charleston South Carolina (CHS), Hartford Connecticut (BDL), Tampa (TPA), and Jacksonville (JAX) by the end of this month.
The slots from those destinations will be redistributed to more profitable routes primarily towards Boston Logan (BOS). That will increase JetBlue’s schedule to 15 weekday flights on its way to strengthening Boston as a focus city for its trans-Atlantic debut. It will also serve as containment of their new Delta strategy.
In addition to Boston, the airline will continue to serve DC with nonstop service to San Juan Puerto Rico (SJU), and Florida destinations like Fort Lauderdale (FLL), Fort Myers (RSW), West Palm Beach (PBI), and Orlando (MCO).
During seasonal service, it will also serve Nantucket (ACK) and Nassau Bahamas (NAS).
The DC shakeup
This shakeup in D.C. serves JetBlue to play to its strengths, to what it knows best like a return to its roots.
The airline has been concentrating increasingly towards its focus cities of Boston, Fort Lauderdale, New York John F. Kennedy, Orlando, and San Juan.
While JetBlue is basically a point to point business model I wouldn’t be surprised if JetBlue actually transforms the city’s aforementioned to become like a “transit hub” of sorts.
Even though hub and spoke models are more towards the legacy airlines (i.e. American, Delta, United) JetBlue wants to position themselves as a hybrid between point to point and hub and spoke.
Losing relevancy out of DCA certainly means that flying to the federal district is geared toward business. Such passengers are willing to pay a little bit more for their product which can be delivered with better quality.
JetBlue could be faltering here, except in what I like to call the “resident commissioners flight” which is the DCA flight to San Juan. But, I’ll speak about this in a later article, which is certainly a fascinating story.
Featured Image: Reagan National Airport, By Editingman15, Wikimedia.
Alex Martinez Rivera is the Senior Airline and Aviation Correspondent for Captain Jetson. Have you read his popular reporting on Alaska and American Airlines cut their partnership?