Hawaiian Airlines could land somewhere in the Midwest by 2021. Hawaiians’ acquisition of new 787-900 Dreamliners could be used on Midwestern routes. The deliveries of the new Dreamliners will take place over the next few years.
Brent Overbeek, the vice-president of revenue management and network planning at Hawaiian said,
“we have a void from Phoenix to New York.”
Overbeek responded to questions asked at the World Routes Conference in Adelaide, Australia. Where would Hawaiian fly their new Boeing 787-900 Dreamliners for its long haul routes? Overbeek did not give any details on where to place the new aircraft. However, 787 routes would complement those flown by its existing Airbus A330-200 fleet.
According to Overbeek, Hawaiian is scheduled to receive its first Dreamliner in 2021.
Hawaiian’s only US Airline Partner has Limited Reach
Hawaiian’s only United States partner in the US mainland is JetBlue.
JetBlue’s reach is limited as it mainly flies to major cities in the United States. Unlike American or Delta, Jet Blues’ network is limited.
Hawaiian’s system reaches both coasts, but its most dependent routes come from its West Coast mainland hub. Hawaiian’s system encompasses cities like Boston, New York, Portland, Sea-Tac, San Francisco, Oakland, San Jose, Los Angeles, San Diego, Long Beach, Las Vegas, and Phoenix.
Southwest pulling punches in the Hawaiian market
Since the beginning of the year, Southwest has been flying to the islands. Realizing that its Hawaii-connections were hard to make Southwest understood the need for expansion from Sacramento to Kona and Lihue. These are both routes where Hawaiian does not fly directly.
Possible 787 Routes for Hawaiian to Fly
Hawaiian’s map is still big. It’s not a matter of where to go, but rather, figuring where the load factors (percentage of filled seats) are highest. With 10 Boeings on their way, airports are on high alert to land Hawaiian Airlines on its runways.
New Airports Hawaiian could be serving with 787 routes
- Chicago O’Hare International (ORD).
- Dallas-Ft. Worth International (DFW).
- George Bush Intercontinental (IAH).
Second-tier runner airports
These wouldn’t be part of those routes filling the Midwest, but it could complement their route portfolio:
- Miami International (MIA) or Ft. Lauderdale-Hollywood International (FLL).
- Charlotte Douglas International (CLT)
- Washington Dulles International (IAD) or Baltimore Washington International (BWI).
The following airports could serve as seasonal test flights:
- Austin-Bergstrom International (AUS).
- St. Louis Lambert International (STL).
- Memphis International (MEM).
- Raleigh-Durham International (RDU).
- Cincinnati-Northern Kentucky International (CVG).
- Sarasota-Bradenton International (SRQ).
- Southwest Florida International (RSW).
- Tampa International (TPA).
- Orlando International (MCO).
Concluding thoughts on the Hawaiian 787 Dreamliner routes
Each of these airports is unique on its own. Any of the airports could bring in one or more flights by Hawaiian Airlines. While I understand Mr. Overbreek’s strategy of having routes to US Midwestern destinations, the East Coast (and particularly the Southeast) has a Hawaiian Airlines route blackhole.
I personally believe that Mr. Overbreek understands this. At least one (maybe two) Dreamliners should start filling that need for their company?
What do you think? You can contact me here.