Flybe, the UK-based regional airline, has announced that it will rebrand as Virgin Connect in 2020. The airline was purchased by Connect Airways in February 2019.
Goodbye Flybe, Hello Virgin Connect
Back in February, Connect Airways – a holding company owned by Cyrus Capital Partners (40%), Stobart Group (30%), and Virgin Atlantic Limited (30%) – bought Flybe. At the time, Connect Airways said that the airline would rebrand as ‘a Virgin brand’ at some point in the future. That future will become a reality in 2020. According to the airline, it will ‘reflect the innovation and entrepreneurship of Virgin’s wider brands, putting our customers first and offering better value.’ The airline says that providing great customer experience will be at the core of Virgin Connect’s DNA.
Virgin Connect Want to be Europe’s Leading Regional Airline
Mark Anderson, CEO of Connect Airways said the following:
“At its heart, Virgin Connect will be passionately focused on becoming Europe’s most loved and successful regional airline. It will offer travel that is simple and convenient with the personal touch. Our customers will naturally expect the same exceptional travel experience as they do with other Virgin-related brands. Whatever their reason for flying, we want our customers to feel loved and know we will always put their needs first in every decision we take. As part of the Virgin family, we now have a tremendously re-energised team. From here on in, we invite our customers, partners and the communities we serve to join us on every step of this exciting journey!”
So What Will Change?
Obviously, the first thing that comes to mind is the aircraft. The aircraft will likely be repainted in a new red livery, replacing the current purple. The airline also says it will continue to connect the regions and its passengers to what matters most. Furthermore, the airline has committed to offering customers an enhanced customer experience.
Featured Image Source: Eric Salard on Flickr.